Why mobile eCommerce has become so Important ?
Mobile eCommerce has become very much important these days. Even if you take your example, there are good chances that the last product that you checked on another eCommerce website will be from mobile. You might have used the app to check the product or used a mobile browser to check the website. Therefore, it has become very much important to optimize mobile stores.
Introduction of mobile and eCommerce
By mobile eCommerce, it can be an app where the customers can check the product. If you don’t yet have the budget to create an app, you can also make a mobile-friendly website that works perfectly well in the mobile browser. We will see how you can make it later. First, let’s see why you need it now.
Why is mobile eCommerce a need now
As there are more and more apps available on mobile, people are on their mobile all the time. Most of them are on the job or busy at home. Therefore, there is not enough time to turn on the desktop/laptop and check the website. So, it’s crucial to have a mobile-friendly store.
How to make Mobile-Friendly Store
Let’s see how you can make your store mobile-friendly. Here are the tips that you can follow.
The core thing that you need to do is make your website mobile-friendly. The website and the product page should be perfectly usable on the mobile device. The add to cart button shouldn’t go too sideways and nor should the images.
Mobile Page Speed
The speed should be better. The desktop website might take some time to load as there are many things that you need to take care of but the same thing shouldn’t happen with the mobile version of the website.
Product Pictures
The product pictures should be mobile-friendly in size. You can’t simply have a huge image that might not even be properly on the mobile screen. Mobile eCommerce aims to ensure that the website works perfectly on the mobile screen. Best product pictures helps in better conversion
Product description
Many times, the product description is too long. There is no problem in making it lengthy. However, the text should be properly aligned on the mobile screen. The user should be able to see the text without scrolling horizontally. There should be some space on the side also. Try to right a better product description for your eCommerce product page.
Easy checkouts
Instead of having everything on one page, you can make it a 3-page checkout where the user can enter certain information at first, and then on the next page, they can enter other information. This is how you can have a perfect easy checkout for your mobile. If you have the app, you can also offer a location picker where the user can select the location by themselves.
Conclusion
To conclude, these are a few techniques you can use to make your website mobile-friendly. It’s very much important to have your website mobile-friendly these days. You can also check in your analytics that most of your customers are using mobile. So, you can make the website mobile-friendly to get more engagement and sales.
