Sell Shoes Online | Launch an online store with MoreCustomersApp | MoreCustomersApp

Sell Shoes Online | Launch an online store with MoreCustomersApp

How to sell shoes online

The footwear market is highly competitive, with numerous companies operating in various segments, including athletic shoes, casual shoes, formal shoes, and others. The market size has been growing steadily over the years, driven by factors such as increasing disposable income, changing fashion trends, and growing health awareness.The Asia-Pacific region is the largest market for footwear, accounting for more than half of the global market share. North America and Europe are also significant markets, with a combined market share of around 30%. In short,this is the right time to start selling shoes online. 

Why Sell online? 

Selling online is necessary today because of its convenience, global reach, cost-effectiveness, data analytics, and competitive advantage. The internet has made it easier for businesses to connect with customers and expand their reach beyond their local market.Online Shopping act as a convenient key to busy consumers who have limited time for shopping.It allows customers to shop from anywhere at any time, without the need to physically visit a store. Selling online allows businesses to reach a wider audience beyond their local market and enables businesses to expand their customer base and potentially increase their sales revenue.Online businesses do not need to pay for rent, utilities, or other expenses associated with maintaining a physical store, which can result in significant cost savings. This savings can be utilized to improve marketing strategies, product offerings, and customer service.Therefore,selling online is becoming increasingly important for businesses to remain competitive in today’s digital age. Companies that do not have an online presence risk losing customers to competitors who offer online shopping options.

Now that, you have decided to sell shoes online, let’s get you started.

What Kind of Shoes to Sell Online

There are many different types of shoes you could sell online, depending on your target market and niche. Here are a few ideas:

  1. Athletic shoes: Sneakers and running shoes are always popular, especially for people who exercise regularly or participate in sports.
  2. Casual shoes: Comfortable shoes like loafers, boat shoes, and sandals are always in demand, especially in the summer months.
  3. Fashion shoes: High heels, boots, and other stylish shoes are popular among fashion-conscious shoppers.
  4. Kids’ shoes: Parents are always on the lookout for affordable and durable shoes for their children.
  5. Vegan shoes: Many people are looking for shoes that are made without animal products, so offering a selection of vegan shoes could be a smart move.
  6. Sustainable shoes: Similarly, eco-conscious shoppers may be interested in shoes made from sustainable materials or manufactured in an environmentally friendly way.
  7. Specialized shoes: There are many types of shoes designed for specific activities, such as hiking boots, dance shoes, or work boots. If you have knowledge in a certain field or activity, this could be a good niche to explore.

Whom to Sell Shoes Online

Remember to do market research before deciding which type of shoes to sell online. Look for gaps in the market or areas where you can provide a unique offering to set your business apart from the competition.

Here are a few:

  1. Customers looking for fashion-forward shoes: If you sell trendy or stylish shoes, you can target customers who are interested in fashion and always looking for the latest trends. You can use social media platforms like Instagram to showcase your products and connect with potential customers.
  2. Customers with specific shoe needs: There are people who have specific shoe needs, such as those with foot problems or those looking for shoes for a particular activity (e.g., hiking, running, dancing). You can cater to these customers by offering shoes that meet their needs and promoting your products on relevant forums and groups.
  3. Customers who prefer eco-friendly or sustainable products: Many people are becoming more environmentally conscious and prefer to buy products that are sustainable and eco-friendly. If you offer eco-friendly shoes made from sustainable materials, you can target this audience.
  4. Customers looking for value: Price-sensitive customers are always looking for a good deal. You can target these customers by offering high-quality shoes at affordable prices and promoting your products on deal sites and discount platforms.
  5. Customers in a specific geographic location: If you offer shoes that are popular in a particular geographic location, you can target customers in that area. For example, if you sell snow boots, you can target customers in areas with cold winters.

These are just a few potential target markets to consider when selling shoes online. Ultimately, your target market will depend on the type of shoes you sell and your unique value proposition.

How to Source your Shoes

Sourcing shoes to sell online can be a lucrative business, but it requires careful planning and research. Before you start sourcing shoes, you need to know who you are selling to. Determine the age range, style preference, and budget of your potential customers. Research suppliers of shoes, including manufacturers, wholesalers, and distributors. Look for companies that specialize in the type of shoes you want to sell, and ensure that they offer high-quality products. Compare the prices of different suppliers to find the best deal. Keep in mind that the cheapest option may not always be the best, as quality should always be a priority. Request samples from your shortlisted suppliers before making any large purchases. This will allow you to evaluate the quality of the shoes, check for any defects, and ensure that they meet your standards. Negotiate the terms of your purchase with your supplier, including the price, payment terms, delivery schedule, and return policy. Once you have selected a supplier and negotiated the terms, place your order. Make sure you have all the necessary information, including shipping details and payment instructions. When your shoes arrive, store them properly to ensure they are in good condition when you sell them. Overall, sourcing shoes to sell online requires careful planning, research, and negotiation. By following these steps, you can find high-quality shoes at a reasonable price and market them effectively to your target audience.

Where to Sell Shoes Online

Now that you have learn why I should sell online, important question arise where I should sell online. Below are few places you can explore, each has it’s own prons and cons

1. Sell on your Website

Create an Online Store, list your products and market it. Now there are many ready eCommerce platform builders like MoreCustomersApp, Shopify, Ecwid that allows you to build an online store easily. They have all eCommerce features to support your business. All these platforms are subscription based you can choose as per your business needs. Many platforms like MoreCustomersApp allows you free trial before you opt for paid plans.

We have a blog covering detail comparison of these online store builder platforms, you can read here ->

2. Sell on Social Media

Selling shoes on social media can be a great way to reach a wider audience and boost your sales. Earlier Social media was meant for socializing, but now it has outgrown as a selling platform and  increase sales. Choose the right social media platforms that have the highest engagement rates for fashion and footwear brands, such as Instagram, Facebook, Twitter, and Pinterest. Set up a business account on your chosen platforms, and make sure your profile looks professional and attractive. Use high-quality images of your shoes, and write a clear and concise bio that tells potential customers what you offer. 

Consistency is key on social media. Plan a content calendar and post images and videos of your shoes on a regular basis. You can showcase different styles, colors, and sizes to give your customers a variety of options. Use right Hashtags to increase your reach and get your posts seen by people who are interested in your products. Social media users love to get special deals and discounts. Offer exclusive discounts to your followers on social media to encourage them to purchase your shoes. Respond to comments and direct messages in a timely manner, and engage with your followers by asking for their opinions or feedback on your shoes. 

3. Sell on Marketplace

There are several marketplaces to choose from, such as Amazon, eBay, Etsy, and more. Research each marketplace to find the one that best fits your needs. Once you’ve chosen a marketplace, create an account and set up your seller profile. This may include providing personal information and creating a store name. Customers want to see what they’re buying, so take high-quality photos of your shoes from multiple angles. Make sure the lighting is good and the shoes are clean. 

Write an accurate and compelling product description that include the brand, size, color, and any other relevant information about the shoes. Be honest about any flaws or wear and tear. Learn Tips and Tricks to write product descriptions that sell online. Research the prices of similar shoes on the marketplace to set a competitive price. Consider the condition of the shoes, the brand, and the market demand. Provide clear information about your shipping policies and offer a hassle-free return policy to increase customer satisfaction. Use social media, email marketing, and other advertising channels to promote your shoes and drive traffic to your marketplace store.


How to Market to Sell Shoes Online?

There are several ways to promote and sell shoes online. Here are some strategies you can consider:

  1. Develop a strong online presence: This means creating a professional website like your own online store from MoreCustomersApp, choose right social media accounts, and online listings on marketplaces such as Amazon or eBay.
  2. Invest in Search Engine Optimization (SEO): Optimize your website and product descriptions for search engines to improve your ranking in search results. Learn Scale Your Business With These SEO Growth Hacking here.
  3. Use Pay-Per-Click (PPC) advertising: Consider using paid advertising through Google Ads, Facebook Ads, or other platforms to drive traffic to your website.
  4. Create compelling product descriptions: Write detailed, persuasive descriptions of your shoes that highlight their unique features and benefits.
  5. Leverage social media: Use social media to showcase your products, offer promotions, and engage with your audience.
  6. Offer free shipping and returns: Many customers appreciate free shipping and returns, which can help increase your sales and customer satisfaction.
  7. Partner with influencers: Reach out to bloggers, social media influencers, and industry experts to showcase your products and increase brand awareness.
  8. Offer discounts and promotions: Consider offering discounts and promotions to incentivize customers to purchase your shoes.
  9. Encourage customer reviews: Encourage customers to leave reviews of your shoes on your website and other platforms to build trust and increase your online visibility.

Overall, the key to promoting and selling shoes online is to create a strong brand presence, offer high-quality products, and provide exceptional customer service.


Our recommendation is to build an online Shoe store through MoreCustomersApp – it’s a single ecommerce platform that has all features to not only build but also promote your online shoe business.Overall, key is to choose the right shoes to sell, build an eye catching website, deliver exceptional shopping experience, and do right marketing to expand and scale your Online Shoe Business. This blog would have given enough information to start selling shoes online!

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