Mobile apps and websites are two of the most important things that you need to focus on in the current year. According to statistics every day there is an increase in mobile usage. More and More people are using mobile for day to day activities, watching movies, shopping and surfing. Do you know more than 70% of people use a smartphone and there are roughly 50% of people who uses and prefers tablet? There are more than 70% of the traffic based on mobile.
The same goes for all the countries including the US. However, the real comparison starts when you are taking a mobile website and application into consideration. Why do users spend so much time within apps? That’s because shoppers prefer apps over mobile sites due to user experience, speed, extra features, and special offers.
Apps are a great way to increase engagement as you can send push notifications to the users. People who download the app see an increase of 40% in sales. So, it’s pretty clear that a mobile app is more preferable. That doesn’t apply all the time. Most people will only download the app once they like the website. For an eCommerce website, it is a must to have a responsive website. Visitors after spending some time on the website will switch to App, so it is necessary to have a fine-looking user-friendly website.
In short, mobile apps offer a better user experience and more features like push messages but need to be downloaded first. Mobile websites are accessible to anyone on the internet.
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