The guide is all about creating an online store. If you are a seller at a marketplace, we will see some of the reasons why you should create your online store.
An online marketplace is an eCommerce business where buyers and sellers meet on a single platform like Amazon, eBay, etc. Different marketplaces have different commission and fee structures to lure their sellers. We will first begin with why small business opts for the marketplace. There are two main reasons here.
Now, when it comes to the marketplace, the most preferred way is Amazon. So, people choose to start with being an Amazon seller. We will know more about the same.
You can easily become an Amazon seller if you already have a product and registered business here you can sell the products. There is also a Multivendor eCommerce solution around, but here we will discuss why people go with Amazon.
If you already are a seller, you should start your online store. Here are few reasons why you should have your online store.
The first reason why you should get out of the marketplace and go with your online store is because of the branding. When you create your website and have your store, you are creating your brand. This will help you a lot when you want to scale up or try new sectors.
When you’re an Amazon seller, you don’t have your audience. You are selling products to Amazon users. Instead, if you have your online store, you have your customer base. You can start email marketing and update them about new products. This won’t be possible if you’re selling in the marketplace.
If you go with the marketplace, there are various restrictions. For instance, you can’t run any advertising you want. There are trademark restrictions and as there are multi sellers, the competition from the same website increases. Instead, your online store will be a better option here.
Inventory management becomes a headache when you’re selling in Amazon or other online stores. Instead, you can go with the personal website. In your online store, you have full control of your inventory. You can set custom reminders and do a lot more things here. Therefore, you can always prefer to go with the online store.
When you are selling in Amazon or any other marketplace, the opportunities you get are very few as compared to what you get here. In your online store, you can get started with any new business. As you already have your customer base, you can easily scale it up and have as many customers as you want. That’s not possible on Amazon or other websites. So, you need to keep that in mind.
So, what are you waiting for? You should get your online store. Why not get it today itself? Join MoreCustomersApp and get started with your online store.
MoreCustomersApp is an eCommerce platform that offers easy solutions to create and launch online stores for a variety of B2B and B2C businesses. Create your 14-day free trial and Manage your store from Mobile App too.