Social proof is a great way to win the trust of your customers and make the sale. This guide is all about social proof. We will see what is social proof and how you can use it on your website.
Social proof is nothing but small proof that customers are buying from the website. It works on the mentality of the people “If someone is buying, they tend to buy”. Therefore, if you show them that people are buying from your website, they are more likely to buy from you. This will also win the trust.
There are several ways you can use social proof to increase sales. Here are a few of them.
The most common practice and easiest one is to show customer testimonials on your website to the people. If they see everyone has a good review about the website or products, they are more likely to buy from you. It is like a promising sales guy for your store.
Celebrities are very well-known people and a known faces. People love to buy things that are endorsed by their favorite celebrity. Celebrity endorsement will cost you a bit but it’s surely worth a try. Therefore, you can surely try this. One of the MoreCustomersApp clients has done the same thing and sold many pieces to their customers worn by the endorsed celebrities.
A long case study is useful for high-ticket products or digital products. If you are selling small items, it won’t give you more benefits. This is where you do a complete study on behavior or your product improvement.
The best way to increase the brand credibility is going with press releases and media mentions. A small article in magazines, Radio broad-castings, TV promotions, or podcasts relevant to your business will surely make a huge impact.
Showing trust seals on your eCommerce website is yet another way to increase trust. This brings us to the next point.
Depending on what you sell, you can surely show the certifications and badges if it’s applicable. One of the MoreCustomersApp clients has done the same by showing it in the footer of its eCommerce website.
You can always go with third-party platform integration where you can show the logo of the same and attract more visitors. It could be as simple as social media platforms or some other platform carrying good branding.
Social share is yet another way to increase trust and credibility. You can show how many social counts you received on your product collection.
You can always show ratings and reviews on the product page. The more, the merrier. They are the direct brand ambassador of your Online store. Know more about how they increase traffic and sales.
You can always show the best-selling products on the homepage of your store. Placing directly on the landing page will keep visitors engaged on your site. More user engagement on-page means more chance of turning it into a conversion.
Here, you can use AI to show the perfect customer recommendations. You can also send them an email where you can show a few products that your customers are more likely to purchase.
You can assign an ambassador for your brand. You can either go with the influencer or you can have a celebrity for the same.
Showcase the customer’s list. You don’t need to show the details here. A few customer’s names/photos (after taking their permission) would work great. You can also show their social media profile.
Show the product list of what other customers are also buying. This will trigger FOMO and people will buy from you.
To summarize, these are the ways you can implement social proof to win the trust and increase sales of your eCommerce website.