Which eCommerce platform should you use for Your Business Needs?

Online shopping is a huge business, and it’s only going to become bigger. One factor is undoubtedly the current epidemic, but there is also a long-term upward tendency. More than half of the populace prefers to purchase online rather than in person and it is predicted that it will be a trillion-dollar business by the end of 2022. When it comes to running an online business from a single point of contact, an eCommerce platform is just what you need.

Ecommerce software has a significant influence on your company’s profitability and long-term viability, regardless of whether you’re extending an existing brick-and-mortar shop, seeking an enterprise-level solution, or even beginning from zero.

Types of eCommerce Platform

1. Open-source

Clients are free to make changes to a work, utilize it in new ways, coordinate it more extensively, or create a new work that relies on the first. Open source licenses are often used in the product industry, but specialists also use them in a wide range of other fields, such as education, mechanical autonomy, design, and so on. The concept of open-source authorization, rather than exclusive permission, is in place. Open source is the way to go if you want complete control. As soon as you’ve gotten your hands on the raw materials, you’re free to do anything you want with them.

2. Licensed

In most cases, a licensed platform is where you acquire a one-time license to set up an online shop with your selected host, either facilitating yourself or through a third-party facilitator. What you can do with the product is outlined in the permission, such as how many saves you can set up, access to the source code, and so on.

3. Hosted

Hosting, as the name suggests, is accompanied by a hosted platform. This means that there is a recurring monthly or annual fee for the platform’s use. This means that the framework is generally inaccessible to the source code or FTP to transfer files and modifications. Even though it’s quick to set up, there’s a hidden monthly cost associated with high exchange volumes, and that’s where the flexibility comes in. SaaS costs increase as you turn the dial. There are a plethora of SaaS systems available, each with its own set of pricing options.

4. PaaS

Outsourced suppliers provide customers with the hardware and software tools they need to progress their applications through the internet as part of a PaaS (Platform as a Service) architecture. A PaaS service provider owns both the hardware and software for their service. Consequently, PaaS removes the need for developers to bring in their own equipment and software to construct or operate a new program.

What to look at while choosing an eCommerce Platform?

If you’re tempted by an affordable plan that fulfills some of your requirements, you should conduct some research first.

1. Expenditure

Building and hosting an eCommerce Website might cost anything from $10 to $10,000. It’s important to know exactly what you’re receiving from an eCommerce host’s bundle before deciding whether or not it’s a good value for your money. You don’t always get what you pay for when it comes to customer service. A cheaper alternative will almost always need you to explore elsewhere for additional features. A common method of accumulating costs is to combine payments from many service providers.

2. Target audience

Advertising to social media users is essential if you want to reach a large and engaged audience, therefore it makes sense to investigate the marketing capabilities of a platform. You may even sell straight to consumers without them having to leave their preferred platform with the arrival of Buy-able Pins, Facebook Shop, and Shopping on Instagram.

Also Check: Simple tips on Generating Website Traffic through Social Media

3. Quantity of products

A vast range of physical items, or a large number of variations on a single product line, may be available from your company. Choosing a platform with low SKU limitations lowers your business’s potential upside if you have a huge library and require several product pages. Learn 5 Considerations for a Strong E-commerce Product Strategy

4. Room for expansion

It’s critical to choose a web host that will be able to expand along with your needs. It’s a good idea to start with a good web host so that you can get to know them better as you grow. Do you anticipate your site to attract a lot of visitors? If you’re just getting started, it’s logical that you don’t need a web server capable of handling large amounts of traffic.

Your eCommerce Website Development Company may expand quickly, though, if you’re focused on it. You must have a hosting platform that can withstand traffic spikes without disrupting your website. Because of its ability to handle high traffic, cloud hosting is an excellent choice for eCommerce sites. Because your site’s hosting requirements are handled by a network of servers, your potential for expansion is almost limitless.

Best eCommerce Platform Comparison

 There are pros and cons to every eCommerce Website Builder system. Enterprises must assess the different platforms in light of their own unique requirements and use cases. So, here are listed some of the best e-commerce platforms.

1. BigCommerce

BigCommerce is a developing headless commerce solution with a low total cost of ownership and extremely configurable APIs that provide an Open SaaS platform. Small businesses and start-ups may make use of this platform’s built-in functionality and SEO management.

2. MoreCustomersApp

MoreCustomersApp is a complete online eCommerce development platform. It offers several easy-to-use features that assist you to manage your store effortlessly. With MoreCustomersApp you can create a responsive, unique and highly professional online store in less time. It enables you to increase your sales through different sales channels such as social media sharing, discounts, promotions, and product suggestions.

3. Magento

Brands that have already invested considerably in IT or development teams choose Magento as an on-premise, open-source solution. More than 250,000 Magento websites are now operational on the internet. Recent years have seen the introduction of an open-source cloud solution with Magento 2 (also known as Magento Commerce Cloud or Magento Enterprise Cloud Edition).

4. Shopify

A well-funded SaaS eCommerce platform company, Shopify is publicly traded. They’re popular with small businesses, amateurs, and companies with less than 100 SKUs. Shopify Plus is an enterprise-level version of the platform.

5. Squarespace

Squarespace provides software as a service (SaaS) for building websites. To the public, they are most recognized for their work with creatives. This e-commerce platform was born out of a need from the creative community for a lightweight cart (with cart recovery) to sell things. With low SKU quantities, it is utilized mostly by the creative community.

6. Wix

In the same vein as Squarespace, Wix prides itself on being simple to use, with a drag-and-drop interface, reasonable pricing, and a wide range of premium and free templates to choose from. More than 210 million people use Wix for their business. It’s no surprise that entrepreneurs and other small company owners rely most heavily on Wix for their website creation needs. With the platform’s focus on being an all-in-one solution, it caters to both novices and seasoned web designers alike.

Conclusion

The demands of your company may vary over time, and you are the only one who knows what those needs are. Trying new things isn’t something you should be terrified of. Because of the explosive growth of e-commerce, firms have had to undergo significant and frequent transformations. Your internet company has the greatest chance of succeeding if you stay adaptable and prioritize your consumers’ requirements at all times. However, it all begins with locating a reputable online store.