Writing the product descriptions is the first step of getting more sales. A good product page is a target for each online retail store. There are steps to be followed to have a good product page that we have already discussed in our earlier blog. This guide will cover all the tips and tricks you can use to write the perfect product description that sells like crazy. You can implement these and see an increase in sales.  

What is a Product Description?

The product description is nothing but the content you add below every product.  Product descriptions are like Sales executives for your online store, they can help or hurt the conversions of potential buyers. There are two types of description here. One can be the short description where you can give the overview of the product and the second can be the long description where you can write all the details.

Why we need good and unique product descriptions?

There is a huge percentage of people who don’t buy your product just because they can’t understand what that product does or whether the product has the feature they want. If you write it perfectly, you can easily convince your audience to buy the product from you. Other than this, description is the main thing you need if you want to rank your product in search engines. Now, we will see how you can write a sellable product description. This is where you can easily write it with the below tips. Before that, let’s see some more important facts.

Key to Good Product Description

There are 3 parts to write a description. You can follow all these three and see which one fits you.

1. Description 1 - Never changes (Evergreen content): This is where the description remains the same no matter what. For eg Door Handle is always meant for opening and closing the door.
2. description 2 - Situational Information: This is where you need to give the situation as well. For example, if your product is Door Handle you can specify some instructions based on condition whether it is meant for Indoors or Outdoors. Interested customers would like to read such product descriptions before buying or making a decision.
3. Description 3 - Trending details: The last tip is where you can also use trending details. For example, you can compare it with the current trend or tell the usage of your product in the current trend. For example, a Particular Model of door handle is popularly liked by customers.

How to write Sellable Product Description

Let’s see some of the tips to write sellable product descriptions.

1. Know Your Target Audience

The first step is to know who your target audience is. When you know which group of people you are targeting, you can easily start doing well. This is the first step you will have to take. If your product is Baby rattle, you need to know your target audience is Mothers and not a baby who makes the decision of buying. Take an example of a baby rattle from First Cry. You need to give proper information about what is the purpose of the product, safety standards, durability, etc.

2.Focus on the Product Benefits

Don’t write all the technical details at first. The first thing you need to focus on is the benefits. You can surely add the technical details at the last.

3.Use Natural Language and tone

Don’t go with high-level advanced English. Use normal language that can be understood by every single person. The tone should also be the same. When you read out your product description aloud it should feel like a real conversation rather than computer-generated words.

4.Make it SEO friendly

We all know now how SEO is the most powerful tool for any website. To make it SEO-friendly, you can use some keywords. Using the right keywords several times will help you in ranking the product.

5.Use Good Images

Always add more images and video wherever possible. Learn more How product photos are important for website

6. Put it in Testing

Don’t just write the description and publish it. You can always check the stats. If it doesn’t work, you can change it.  

Best 5 examples of website having good product descriptions

• Nike

The world knows about it and experts wear it. Look at their product page and you will know.

• Chroma

They are the best example of adding Description 1,2 and 3 as a Key to Good Product Description

• Target

They surely know their target customers and make a sellable product description having all details.

• The Home-Depot

Selling Building and interior materials, always involve exact technical specification and their purpose. They have achieved both with their good product description.  

Conclusion

To summarize, this is how you can write the perfect sellable description. Most of the online sellers hate writing product descriptions and hence end up closing their website in the first 3 months. Don’t ignore the fact that product descriptions sit on the product page as a final point in the conversion tunnel. So either does it yourself or hire an expert to do it for you.