Many people have the misconception that SEO is only for blogs that are untrue. SEO is equally important for the eCommerce store as well. Let’s see all the things from the start.
Why people do Online Shopping
Before we get into SEO, it’s necessary to know the reason why people shop online. There are many reasons for this. The first one is because they can explore all the products in one place. Along with the convenience, trust and easy payment are also the reasons why people shop online. They can also find the best deals directly from their home.
Now, it’s easy to find the bestselling and common products but what about the unique products in your store? Many of your products are not selling only because people are not able to find them. Therefore, you need to use the right keywords in the product title. If someone searches the product, they should be able to find it with ease. that’s where SEO comes into the picture.
Importance of SEO
Both the above-given points can be achieved through SEO. If you do SEO right, people can easily search for the product. For example, if you are selling clothes, there will be many possible terms that people search for. Some search variations include the brand name, design type, size, color, clothing material, etc. In simpler words, the users can search the product using any of these things.
SEO helps you in showing the right product to the customers regardless of which term they type. SEO is where you can set more than 2 keywords to target. If someone searches the keywords, your product will pop up.
What points to cover in the SEO Audit
If you want to know more about SEO, you can have a complete SEO audit of your website. There are many websites does SEO audit like SEO Optimizer, SEM Rush, etc. Here are a few points to take into consideration.
On-page SEO is where the keywords and the product description are taken into the consideration. Things like alt tags in the image and the meta description are also checked. Here, individual pages are checked for SEO. After the audit, you will get information about the individual pages of the website. This will tell you what things need to be changed for better SEO. You can optimize the pages individually thereafter.
2. Mobile Friendly website
Google and other search engines prefer a mobile-friendly website. So, your website must be responsive. It also checks whether your website uses AMP or not. AMP stands for Accelerated Mobil Pages. This will make the website faster for mobile devices. AMP version of your website is very much needed and is necessary if you want to do mobile SEO.
3. Site speed
Site speed is important for SEO as well as for the users. A good speed will not only increase the search visibility but will also increase the number of visitors by decreasing the bounce rate. The site speed for mobile as well as site speed for the desktop is checked here. Both of them need to be fast.
4. Back Links
Backlinks are the total links that come to your website from other websites. Here, quality and quantity both are checked. The website from which you are getting the backlink should be relevant to your website and should also have a good domain authority (DA). Further, there are two backlink types (Do-follow links and no-follow links). Do-follow links are better than no-follow. So, this also matters.
5. Site Security
Security plays an important role in SEO. Along with all the small things, HTTPS (SSL certificate) is the topmost thing to keep in mind.
6. Site Crawl
The site crawl will depend on the robot.txt file and sitemap. It shows how often the website is crawled and which pages are indexed in search engines. In an SEO audit, your website is crawled as a search engine. This will give you a complete idea about all the issues that are stopping the search engine from indexing your website.
To conclude, these are some of the reasons why SEO is important. Along with the importance, we also saw some of the things to keep in mind while doing an SEO audit of your website. Make sure you follow all of them while doing the SEO audit.