A website banner image is a very first and big picture that you see when opening up a website. It is usually located at the top, but it depends upon the website designer and its business to look more unique.
Banners are visually appealing and can attract more visitors to the eCommerce website. Image ads are a more popular form of advertising than text-based, hence the purpose of banners on the web store is to promote a brand/product or get visitors on a website
Type of Website Banners
Banners are of different sizes and shapes. They are major of 2 types
Static: Here it is of a single image or photo, clicking on it takes to a single page. These kinds of banners are good when you want to show products to your audience and your visitors know your brand.
Dynamic: Videos, Gifs, Rotating Images comes under Dynamic banners.
These are good for running offers, promoting a product, create brand awareness. Clicking on it will redirect to product, collection, or category page.
Know your business model, audience and your selling point accordingly design your banners.
Above all questions will help you conceptualize an e-commerce marketing campaign using website banners.
After your goal is identified, make a list of specifications for banner design. Size of banner, Background, Static or Dynamic Banners, Text on banners, File Format like .gif, jpeg,.png, etc. , Call to Action or Brand/product images
Once banners are designed you need to link banners to specific pages like to a collection or category page.New Arrivals or seasonal product pages.
80% of visitors view eCommerce sites on mobile, hence your banners need to be mobile responsive and optimized. Large banners look good on the computer but not on mobile. You can have two versions of the same banner: standard and mobile.
Banners bring freshness to the site and improve its efficiency. If we have the same banner visitors will lose interest and hence not visit your website. It’s important that the banner graphics you use are consistent with your brand identity and overall marketing goals.
There are many paid tools available to create stunning websites, but we too have free tools available to create a banner from scratch or choose and customize any of pre-made banner templates, by changing the words, contents, photos, and shapes.
Finally, we conclude the importance of banner for the eCommerce website, and changing it regularly brings more traffic. Above mentioned tips will surely help increase visitors on your Online Store. MoreCustomersApp has an easy feature in Built for their Store Owners to change banners as and when they need it. Also, it allows rotating and static banners too. Website owners are free to choose the layout too.