Best Ten Elements of an eCommerce Product Page

Since eCommerce product pages vary in complexity and uniqueness, there is always some overlap in the aspects required to provide a satisfying shopping experience. The eCommerce product page is an opportunity, not merely a location, to discuss the specifics of the product. A chance to communicate the brand story, present a picture of the lifestyle one may achieve by acquiring that product and demonstrate the qualities that make this product distinctive. Online shopping is a popular pastime in the United States, according to a survey done in 2018. The usability of an online shop’s eCommerce Website Development is significant to 60% of respondents.

Users may get at a product page via another page on the eCommerce Website, a Google search, an ad on social media, a friend’s recommendation, or a PR article. In many circumstances, when someone comes to our site to make a purchase or browse, we must inform and leave an impression. Even though this may initially seem overwhelming, don’t be afraid!

Top Ten Elements of eCommerce Product Page

This list of the top ten essentials for creating an efficient product page for e-commerce will help you get started.

Product Image

This must be the most important one. As soon as a customer lands on your product page, you MUST show them an image of what they’re looking for. That’s the whole point of them being there. Enhance the aesthetic appeal and persuasion of your product photos. Don’t forget to include the option to enlarge the images. Your product photos should be as detailed as possible for individuals browsing their mobile devices, given the current state of mobile eCommerce. The size of the product image influences the perceived value of a product. Compared to larger images with white space, smaller photos with less white space are perceived to be worth at least $1 less. Since your customers can’t touch or try on the item before purchasing, high-quality Multiple Product Images on an eCommerce Website Design can help alleviate buyer anxiety and develop trust.

Product Title

As important as the presentation of your product is the name it has. When naming your products, it’s a good idea to be clear and concise. There is some dispute about where to place the product title, and we’ve seen examples of various placements. Eye-tracking studies have led some organizations to believe that the eye naturally scans a page from the top left to the top right. You can have some fun here, be creative or go into great depth about how your product solves an issue for your target audience (s). Learn More about How to Write Good Product titles that Sell Online.

Product description and Specification

Don’t consider that people don’t like reading many texts in your product description. As a marketer, you have a unique opportunity to engage with your customers through your Best Tips to Write Product Description. It’s also an excellent place to provide customers with detailed information on their purchasing products. After reading the description, customers are far less likely to purchase your product if they are still uncertain. In fact, according to a Nielsen survey, 20% of all transactions are abandoned because of inaccurate or ambiguous product information.

Tips to remember when creating product descriptions:

• Answer any possible queries about the product.
• Include information such as the item’s dimensions, fabric kind, and how it should be cared for.
• Let the reader feel as though they’re having an in-store interaction with a sales representative
• Adapt to your audience’s language and tone of voice.
• Toto obeys the left to right eye-tracking rule; the description should be placed directly next to the image at the same height as it is in itself.

A Clear Call to Action

In addition to its obvious necessity, the prominence of the “Add to Cart” button is just as critical. No matter how much white space and basic design you have on your site, you still need to include a prominent “Add to Cart” button. When a customer arrives at the product page, they should be able to tell right once if the eCommerce Website Design is solely informational or offers products for sale.

Here are a few pointers for making a “Add to Cart” button that stands out:

• A user’s attention will be drawn to a button that is filled in rather than one that is outlined, as outlined buttons tend to be overlooked.
• Consider fixed navigation or a slide out when the user scrolls past the button for longer product pages. They can quickly return to this section when they’re ready to buy.
• Keep the button close to the product and its specifications. While relocating it somewhere else may make it appear more distinctive, the loss of revenue may result from the product’s exposure.

Detailed Pricing Info

Make sure that your price is clearly shown. Keep it underneath the product name to make it easier to find. If the price isn’t shown when you click the “Add to Cart” button, type it again next to or inside the button. Adding to the client’s convenience, the price near “Add to Cart” can increase as the quantity increases for lower-priced products where more enormous sales volumes are more likely.

Various Reasons for Prices Fluctuation

• During significant periods of the season, it is critical to use a sale style to increase sales. Instead of merely reducing the price, show the new price crossed out next to the old one. Customers benefit from this since they can see how much money they are saving.
• When a product is out of stock, how does the price change? A “Sold Out” label and the price should be shown in the product is likely to be brought back into stock.
• After-Deal Discounts: Some websites continue to offer things at a lower price even after a sale has ended. It’s better to keep things simple than risk client confusion by putting three prices on a sale rack.

Product Reviews

Ratings, reviews, and social proof are a user’s closest friends when they’re shopping. Every online retailer should have the ability to allow customers to provide reviews. With these components, you gain new customers. Still, they also lead them through the process of making a purchase decision or resolving a customer service issue that could otherwise go unanswered. Social proof, in addition to customer testimonials, can be handy. Social media posts or tweets from your brand’s community about how much they enjoy the product can be included.

According to online shoppers in the United States as of April 2017, these are the most popular methods of product presentation. 70.3% of those polled thought Customer Reviews on Products were an effective method to introduce a product to them.

Tip: Include the average number of reviews with an anchor link to the reviews section at the top of the page when you have enough reviews to highlight. Customers will appreciate this because it puts them in the spotlight and makes it simple to find when they’re shopping.

Product variants

Drop-downs or select boxes may be required to adjust the quality or choose things like color, size, and other variants, depending on the goods you’re offering. Don’t re-invent the wheel, no matter how outlandish your brand’s visual identity may be. Choosing a size or increasing the quantity is the furthest thing from a customer’s mind when buying and researching.

Also Read: How to make easy Product Variants

Similar product suggestions

Why not connect things that are frequently used together?

• In e-commerce, cross-selling complementary products are one of the most common best practices because it increases sales. If you tell them about the coordinated products, many of them will take a look.
• Products that pair well with one another, such as cell phones and earbuds, can be displayed together. If you include extras like offering similar things in color or model, your conversion rate will increase.
• Customers are more likely to make additional purchases when vendors suggest related products. The offered products may also assist customers in getting closer to the item they’re looking for, which aids in decision-making.
• Amazon very successfully executes these tactics. This is why you’ll find categories like “Frequently purchased together,” “Products linked to this item,” and more when you search for security cameras.
• It’s unlikely that you’ll leave here without finding something you’re interested in.
• Displaying things purchased by other customers can raise the bar even more. Customers who bought white surveillance cameras also purchased white security locks, in other words. Using these strategies includes increased conversions, sales, and profitability.

Sharing Options

Many e-commerce websites place a heavy emphasis on allowing customers to share their purchases with friends and family. Customers can share their product listings with their friends and colleagues by including short links using the share option. Having a share button on your eCommerce Website Development is a significant advantage because people always use social media. Remember that most users will access your site via a smartphone, making it mobile-friendly. It’s possible to distribute via social media, text messages, or other methods. Particular website proprietors prefer another approach. ‘Share on social media buttons have been added. Choosing this route provides a few benefits. This tool lets you share products right away to save copying and pasting a link.

Unfortunately, personal conversations, chats, and emails are the preferred methods of product dissemination for the vast majority of customers. In addition to the above choices, you can also add the following options. Be careful that your user interface doesn’t resemble a spaceship’s instrument panel, complete with dozens of buttons.

Shipping and Delivery details

Adding a shipping or delivery option to your page is usually a good idea; it is typically pinned to the site’s header. Detailed information about shipping charges based on geographic region must be given extra attention. Free delivery is the most acceptable strategy for attracting new customers to your website.

Conclusion

Now that you have the resources at your disposal, you can start creating or improving the user experience on your product pages to boost your online sales. If you already have a website, you should do an audit to ensure that everything is in order. When creating your product page template from scratch, including each component.