Since eCommerce product pages vary in complexity and uniqueness, there is always some overlap in the aspects required to provide a satisfying shopping experience. The eCommerce product page is an opportunity, not merely a location, to discuss the specifics of the product. A chance to communicate the brand story, present a picture of the lifestyle one may achieve by acquiring that product and demonstrate the qualities that make this product distinctive. Online shopping is a popular pastime in the United States, according to a survey done in 2018. The usability of an online shop’s eCommerce Website Development is significant to 60% of respondents.
Users may get at a product page via another page on the eCommerce Website, a Google search, an ad on social media, a friend’s recommendation, or a PR article. In many circumstances, when someone comes to our site to make a purchase or browse, we must inform and leave an impression. Even though this may initially seem overwhelming, don’t be afraid!
This list of the top ten essentials for creating an efficient product page for e-commerce will help you get started.
This must be the most important one. As soon as a customer lands on your product page, you MUST show them an image of what they’re looking for. That’s the whole point of them being there. Enhance the aesthetic appeal and persuasion of your product photos. Don’t forget to include the option to enlarge the images. Your product photos should be as detailed as possible for individuals browsing their mobile devices, given the current state of mobile eCommerce. The size of the product image influences the perceived value of a product. Compared to larger images with white space, smaller photos with less white space are perceived to be worth at least $1 less. Since your customers can’t touch or try on the item before purchasing, high-quality Multiple Product Images on an eCommerce Website Design can help alleviate buyer anxiety and develop trust.
As important as the presentation of your product is the name it has. When naming your products, it’s a good idea to be clear and concise. There is some dispute about where to place the product title, and we’ve seen examples of various placements. Eye-tracking studies have led some organizations to believe that the eye naturally scans a page from the top left to the top right. You can have some fun here, be creative or go into great depth about how your product solves an issue for your target audience (s). Learn More about How to Write Good Product titles that Sell Online.
Don’t consider that people don’t like reading many texts in your product description. As a marketer, you have a unique opportunity to engage with your customers through your Best Tips to Write Product Description. It’s also an excellent place to provide customers with detailed information on their purchasing products. After reading the description, customers are far less likely to purchase your product if they are still uncertain. In fact, according to a Nielsen survey, 20% of all transactions are abandoned because of inaccurate or ambiguous product information.
In addition to its obvious necessity, the prominence of the “Add to Cart” button is just as critical. No matter how much white space and basic design you have on your site, you still need to include a prominent “Add to Cart” button. When a customer arrives at the product page, they should be able to tell right once if the eCommerce Website Design is solely informational or offers products for sale.
Make sure that your price is clearly shown. Keep it underneath the product name to make it easier to find. If the price isn’t shown when you click the “Add to Cart” button, type it again next to or inside the button. Adding to the client’s convenience, the price near “Add to Cart” can increase as the quantity increases for lower-priced products where more enormous sales volumes are more likely.
Ratings, reviews, and social proof are a user’s closest friends when they’re shopping. Every online retailer should have the ability to allow customers to provide reviews. With these components, you gain new customers. Still, they also lead them through the process of making a purchase decision or resolving a customer service issue that could otherwise go unanswered. Social proof, in addition to customer testimonials, can be handy. Social media posts or tweets from your brand’s community about how much they enjoy the product can be included.
According to online shoppers in the United States as of April 2017, these are the most popular methods of product presentation. 70.3% of those polled thought Customer Reviews on Products were an effective method to introduce a product to them.
Tip: Include the average number of reviews with an anchor link to the reviews section at the top of the page when you have enough reviews to highlight. Customers will appreciate this because it puts them in the spotlight and makes it simple to find when they’re shopping.
Drop-downs or select boxes may be required to adjust the quality or choose things like color, size, and other variants, depending on the goods you’re offering. Don’t re-invent the wheel, no matter how outlandish your brand’s visual identity may be. Choosing a size or increasing the quantity is the furthest thing from a customer’s mind when buying and researching.
Also Read: How to make easy Product Variants
Why not connect things that are frequently used together?
Many e-commerce websites place a heavy emphasis on allowing customers to share their purchases with friends and family. Customers can share their product listings with their friends and colleagues by including short links using the share option. Having a share button on your eCommerce Website Development is a significant advantage because people always use social media. Remember that most users will access your site via a smartphone, making it mobile-friendly. It’s possible to distribute via social media, text messages, or other methods. Particular website proprietors prefer another approach. ‘Share on social media buttons have been added. Choosing this route provides a few benefits. This tool lets you share products right away to save copying and pasting a link.
Unfortunately, personal conversations, chats, and emails are the preferred methods of product dissemination for the vast majority of customers. In addition to the above choices, you can also add the following options. Be careful that your user interface doesn’t resemble a spaceship’s instrument panel, complete with dozens of buttons.
Adding a shipping or delivery option to your page is usually a good idea; it is typically pinned to the site’s header. Detailed information about shipping charges based on geographic region must be given extra attention. Free delivery is the most acceptable strategy for attracting new customers to your website.
Now that you have the resources at your disposal, you can start creating or improving the user experience on your product pages to boost your online sales. If you already have a website, you should do an audit to ensure that everything is in order. When creating your product page template from scratch, including each component.