How to Generate Free Traffic to Your Online Store
Free traffic means the number of visitors visiting the website. It is crucial to have traffic on your online store if you want to make the sales and do the business. However, the traffic is getting more and more expensive many entrepreneurs spend a lot of money to drive visitors on-site and still face an issue of low traffic if you don’t do it in the right way. Why spend when you get it for free. So, this article is all about how to generate free traffic to your online store with ease. All these techniques are free and won’t cost you a penny other than hard work.
1.Why we need an Online Store
People are now shifting towards online shopping. In this Digital Age having a WebStore is definitely a wise thing to do. Why would anyone go to the shop if they are getting the product delivered to their home while they are sitting on their couch watching their favorite movies?
Today there are many good eCommerce Solutions available where creating an Online Store is done in minutes. All core eCommerce features along with marketing tools are provided by that eCommerce software, MoreCustomersApp is one such platform that even provides a free trial. You need an online store if you want to make sales and scale up your business. It doesn’t matter from where you are from, you should surely get the online store.
2.Why we look for Free traffic
Free traffic is a great way to convert people into customers at the least cost. Even if you are using paid techniques such as social media marketing or other paid ads to get the traffic, it is always a better option to use free traffic alongside. It will help you to increase the revenue of your online store. The best way to get free traffic is by creating a blog where you can share relevant content. It will attract the audience.
3. How can we generate Free Traffic
There are many ways to generate free traffic for your online store. You can use SEO, social media, and many other ways to get traffic. If done right it is a great way to drive many visitors. Let us look into each thing in detail.
A. SEO – Optimize Your Online Store for Search Engines
SEO means Search Engine Optimization it is the best way to get free traffic. There is On-Page and Off-Page SEO. On-Page SEO means you is a method where you optimize your website for search engines. The usage of proper keywords at a product, category, and website level, adding a sitemap to various search engines like Google, Bing, Yandex, etc, using proper meta descriptions, etc are a couple of ways to do On-Page SEO. You can also learn more techniques about SEO optimization for your website for search engines here. Keywords play a major role in search engines they are the heart of SEO. Many free tools like Google Keyword Planner helps to generate appropriate keywords for your business and products. Learn more about keywords here. That is whenever someone searches the keyword, your website will be displayed on the first page. Now Off-Page SEO means submitting your websites to many sites, mainly as backlinks to search engines like Yahoo, Google, AOL, etc. , relevant business directories like Merchant Circle, FourSquare.
B. Write a Blog with a Clearly Defined Content Strategy
Content is another big asset for free traffic. Blogging means a lot and a variety of content that eventually is a great way to get traffic. However, you will have to have a content strategy. It includes using the right keywords and posting the content consistently. When it comes to blogs, consistency is the key. You will need to post the blogs regularly. You can either write your own blogs or even encourage guest Posts on your site. There are many free blogging sites where you can post your blogs like BlogRama, HubSpot, Blogger that are ranked higher in search engines and already drive good traffic. Therefore, if you want to rank better, you can invest some time in creating a proper content strategy for your blog.
C. Take Advantage of Social Media Platforms
How we forget social media. Social media platforms are a great way to drive traffic and more importantly, they are absolutely free. You can use Facebook, Instagram, Pinterest, Twitter, or LinkedIn to get the traffic. Depending on your business, you can choose one or more of them. All you need to do is figure out which social media platform is right for your online store. Social Media are excellent ways to promote your e-store. You can target a large number of audiences according to your business. There are many help and tips given to increase traffic and also sales through Social Media Platforms.
D. Collaborate Online with Like-Minded People
Collaboration is a great way to steal the audience. Well, not steal but to share the audience. You can do live sessions with relevant influencers or like-minded people. It will help you build your online presence and increase brand credibility. Therefore, you should surely collaborate whenever you get a chance. You can use Instagram to live and request other people. Dropping valuable comments on other people’s content is a great way to build a community around you.
E. Network Offline – Word of Mouth marketing
You don’t need to use online channels to get free traffic to your online store. You can also use offline strategies like word of mouth, newspaper advertising, and similar things. Going to offline events can also be a great way to network offline. Not to mention, you can also get like-minded people to collaborate with you from the event.
4.Conclusion
To conclude, these are some of the best ways to generate free traffic to your online store. You need to create a website and then use SEO and social media to get the traffic on your Online Store. Further, if you use other strategies along with this, you will surely get better results. So, it is highly recommended that you follow all the techniques.
