According to Forbes, around half of the population of the US feels isolated, alone, and away from their loved ones. Almost the same is the case with Canada and Australia. This is because over 30% of the population living in these areas has come from their native countries. So what unites them all? Online community.
Today, when we are under a global pandemic, the need of online communities has become even more evident. Not only these communities serve the purpose of connecting people, but they are also a great way to increase brand awareness.
3 Best Ways to Create Brand Awareness
Here are some of the best ways to build brand awareness for your brand.
- Create an Online Community
Entrepreneur.com has listed creating an online community as the best way to build brand awareness. Why? It says that people love to engage. When they have a medium available, they are more likely to trust the brand that is providing them with that medium.
- Get Influencers Onboard
The trust will increase even further when you get influencers on board. These influencers help change the mindsets of people. If they promote something, people are more likely to buy it, irrespective of what it is.
- Go Heavy On Paid Marketing
However, creating brand awareness is not so easy. You will need to promote your products through social media, search engines, and through guest blogging networks. The best way to do that is to go heavy on paid advertisements. Paid advertisements provide better results faster.
Creating Brand Awareness through Communities
One of the best ways to build brand awareness is through social communities. Buffer, Sprout Social, Magento, WordPress, and many others have only succeeded by building communities.
Example of Community Engagement: How Hopscotch.in Uses Social Media?
Hopscotch.in is an Indian clothing store exclusive to small children. It is the brainchild of Rahul Anand, a Harvard Business Graduate. Anand has created a smart method of retaining customers and that is with social groups.
This is a Facebook group owned by Hopscotch. It is a moms-only group and is dedicated to those moms who have shopped from the eCommerce store. Now, with these many members, Hopscotch continues to market its products directly to its old customers and creates a successful retention cycle.
Benefits of Building Community
Here are a few benefits of building social communities.
- Easy to Manage: They are easy to manage. You can create a forum, or a social media community and invite others to join it. That is it.
- Cheap: They are cheaper to manage. You won’t need to promote them to places. When you start posting relevant content, people will join them. You can even promote referral programs in them.
- Long-lasting: Communities stay longer than businesses because they are platform dependent. You can even hire a community manager to work on them.
3 Best Ways to Build an Online Community
Let’s learn the three best ways to build an online community and get like-minded people to join it.
- Hire a Community Manager & Make Influencers Join Your Community
Your community will only work best when you already have influencers in it. Those influencers that are best in their game can provide wisdom to others. So make them join it.
- Start Adding Relevant Content People Love
Content is the key. Add relevant, attractive, and engaging content so others can benefit from it. Don’t promote your products yet instead introduce a customer loyalty program.
- Make People Post Content in the Community
Community is not just the voice of one but the voice of all. So, let people engage with your community. Let them post their content and soon your community will be brimming with content. Now you can promote your products as well as others.
That’s it. We hope that you are now aware of how easy it is to leverage an already populated medium like social media to your favour by building online communities. In summary, online communities are a great way to get more orders and increase your eCommerce store’s awareness.