3 Mistakes Done While Managing eCommerce Product Catalog

eCommerce sites are picking up tremendously in the last few years. Many factors are to be considered in order to keep up your store on the first page of Google. Along with Product quality, product description, and image, managing the eCommerce catalog is one of the hardest things you will do if you are not doing it right. Many people lose their sales due to mismanagement of the eCommerce product catalog. Therefore, you will need to find the best way for catalog management. We are going to see the same thing here.

 

1.How Product page drives more traffic

Product Page is the most important page of any eCommerce website. Boost your website traffic and sales with an effective Product Page. Having a great product page means you will get more traffic. One of them is by search engines where you will start getting more traffic from the organic results. The next one is directly from the website. Your CTR (Click Through Rate) will increase if you have a good product page.

 

2.Challenges of eCommerce Catalog Management

There are many challenges you will face when you are doing catalog management. Here are some of the things to keep in mind. We will divide this section into various parts so that you can easily understand how the eCommerce product catalog management will help you with traffic and sales.

 

a. Selling on Multiple Channel

If you are selling on multiple channels, here are some of the possible challenges you will face.

• You need to make sure that your product has consistent pricing across all the channels. If one channel is selling the product for 100 bucks and the next one is selling for 120 bucks, it will leave a bad impression as well as it will decrease your sales.
• The product listing shouldn’t be the same across different platforms.
• The last problem that you might face is inconsistent product inventory. You need to manage the stocks for each product. That’s what eCommerce product catalog management is all about.

 

b. Timely Product Update

You need to make sure that you update the product on time. Here are some of the product updates to keep in mind.

• It’s important to make sure that you update the information in all the products across all the channels. There shouldn’t be misleading product information.
• In the same way, there shouldn’t be duplicate information
• Make sure you have removed out of stocks eCommerce products
• Last but not the least, make sure that you have high-quality images.

 

3.Lack of Expansion

Here are some of the reasons why you can’t expand your store.

• There are very few products in your store.
• The website design is outdated and you need to upgrade it.
• The layout of the product page is not user-friendly.
• Your supply chain is not good and needs improvement.
• The delivery is not good. This can be either timely delivery or it can be rough delivery.

 

Closure

To conclude, these are some of the reasons why you need proper eCommerce to predict catalog management. If you are doing all the things properly, you can easily manage your eCommerce products. In this way, you will see better sales number with an improved user experience. There are also various other things to keep in mind. So, make sure you are doing all the basic things such as price updates, sending proper product tracking updates, etc. In this way, the user will get the best out of your eCommerce store.