In recent days, you might have heard a lot about multi-vendor eCommerce websites. The guide is all about multi-vendor eCommerce. We will see what is a multivendor eCommerce website and see the comparison of multivendor with a single vendor.
A multi-vendor eCommerce website is a website where multiple vendors are selling goods to the users. It is a platform for third-party vendors to sell in one place. In eCommerce, the vendor is the one who gets paid for the products. The manufacturer can still be different from than vendor.
In simple terms, it is a big shop that contains various small shops that are run by individual sellers. If a website is selling furniture, a multi-vendor store allows all the sellers to register on the website and sell the furniture using the same website. The name of the vendor is displayed there.
It’s pretty common these days. It’s up to the website owner on how they want the multi-vendor eCommerce to be. They can either allow the vendors to register on the website or they can only limit the vendors to the ones that are already approved. It can be in any way the admin wants.
Multi-vendor vs single vendor comparisons is much required if you are planning to start a website.
In a single vendor website, you are the sole vendor. You find a manufacturer and sell the goods. If you don’t have a specific product, the users can’t buy it. On the other hand, there are multiple vendors registered on the website. As you own the website, there is a commission or fee charged from the vendors to sell products on your website. Even if you don’t have a product, the same product will be available on other vendor’s product lists. So, the customers can buy that product. You will still make money.
When it comes to growth, multi-vendor websites will grow faster as there are more sellers. If there are more products, there will be more customers coming in. Also, the vendors will advertise your website. So, you will get some free traffic here. We will talk about it more in the pros and cons.
Everything has a good and bad side. Let’s see the pros first.
Depending upon what multi-vendor solution you choose, the responsibility of checking product inventory, storing goods, warehousing, and packing reduces or no longer exists. All these tasks are taken care of by the sellers who sell in your store. This indeed helps you save time, space, and additional cost. By allowing others to sell on your website, you are creating more opportunities for them.
We already know the benefits of having an Online Shop vs a Physical Store. Setting up an online store requires less investment and even lesser with Multi-Vendor Solution as you don’t have to stock inventory. Hence your resources are only directed towards maintaining an online platform.
On a Multi-vendor eCommerce website, vendors are allowed to list and sell different ranges of products on your store. Due to the wider variety of products, respective categories increase and allow you to cater vast audience. Therefore, you end up selling various products instead of one or two giving an advantage of holding a large variety for your customers. The customers will increase and the overall revenue of your website will also increase.
If you are opting for a platform where vendors are allowed to Add Products to your Store, then you will need to write product descriptions, forecast sales, pick products, or package them, your efforts would be significantly reduced. You could invest your time and resource in better Marketing Strategies in providing your sellers with a good eCommerce website that lets them reach out to a broad audience. Being a sole site owner, you can kick out any vendor if they are not following your terms.
You being the owner of the shop, you can even decide to not let any seller sell on your shop for free. Along with other savings, you even earn a considerable amount from the seller fees. You can set different margins for different vendors depending upon their product performance.
Due to more vendors, you have a wide range of products and hence wider audiences. You will get more traffic on your website as people would be visiting your website from different sources with sales as there are more vendors.
To conclude, this was all about multi-vendor eCommerce websites. If you want to grow your website, you can always create a multi vendor eCommerce. This will be beneficial for your overall growth and revenue.