One of the biggest issues that people face in an online store is the low conversion ratio. If you have an eCommerce store, you might be aware of what we are talking about. We are going to see the exact tips that you can use to boost the ratio of converting customers.
Here are the most important tips useful for every eCommerce store to increase conversion ratio.
The first thing that your customer will notice is the layout of your website. Inside the layout, they will surely see the banner first. So, your first task is to use good quality of banners. Further, the design of the website (that is the layout) should be responsive. If you are not using any banners then you should start using banners. Create some and add it to your website.
Checkout is important as the cold prospect has finally thought to give a try to your product. This goes well in most cases but some of the customers are not completely convinced with your product. Long checkout form or hard-to-navigate checkout might scare them off. You can also add steps to your checkout.
Photos play a very important role in an eCommerce store. So, make sure that you have got the best photos of your product. A good photo will automatically increase the downloads without having to do anything. So, that is the best thing you can do. Further, you can also create a promo video if you want more sales.
Free shipping is a great way to bring new customers. People want free shipping. You can surely increase the price if it costs you extra. Either way, offer free shipping.
Coupon codes are the best way to give a handsome discount to customers. By offering coupon codes, you will force them to take the action now. Hence, if the customer would want to buy your product after 3 days, they will buy right now. Don’t forget to set an expiry for coupons.
Reviews and ratings increase trust. So, your next job will be to encourage buyers to leave a rating or a review. It is not hard. Just send an email asking them for a review after a couple of days. In this way, you can get more reviews with ease.
Descriptions are important especially if you are selling electronics products. There are some small details which you need to add in the descriptions. For example, if you are selling mobile covers, add the list of supported devices and the material used in the cover. Further, you need to adjust the price as per the sales. Run the A/B test or have a look at the analytics.
Testimonials are similar to reviews but testimonials are usually for the complete website. Testimonials from a couple of customers will increase their trust.
The last thing is to have a social face of your eCommerce store. Make sure you are active on all social media especially on Instagram and Twitter. This will help you in engaging with visitors and increasing their trust. Hence, boosting sales.
To conclude, these are some of the ways to increase the conversion ratio of an eCommerce store. Many of these things require technical knowledge. You can use a trusted website builder to achieve all these things. The website builder makes all things easier and faster. Further, it also automatically optimizes your website to increase conversion rates. For instance, the speed is more and the basic SEO is already done for you.