Everybody loves scrolling through a personal feed on Instagram but it isn’t just for personal use anymore. It’s now a global platform for brands, advertisers, and consumers alike. More than half of the Instagram active users visit the app daily, and 35% say they come back to Instagram again and again in a day.
Instagram Marketing can also help you grow brand awareness and showcase your products. 70% of Instagram users have spent time looking up a brand’s profile to being updated themselves. Instagram allows you to promote your brand and product in a friendly, genuine way.
If you want to drive sales and make real money from Instagram, you need to come up with a unique strategy. This guide will help you in you in creating an Instagram strategy –
1.Content for Instagram Post –
Content is a crucial part of Instagram Marketing. The 100+ million photos and videos are uploaded daily and this is the reason 500 million open active users on Instagram daily.
But the question arises what should you post about? Instagram is a tremendous medium for photos or short content also, you can post your stories and go live. There are no rules for the strategy it varies from business to business. What’s important creating content is to focus on the needs of your audience and your goals.
Some example your content include –
- Stories from your employee
- Stories of your customer
- Culture focused content
- Product demos
What I love to do when it comes to creating content is to open up a notepad and writing some ideas. Starting with some key company values to the product description and then scrawl down everything that comes to mind. From that, you can formulate your idea and create your innovative content.
If you’re looking for inspiration, there are many companies which are posting some wonderful content already.
Suppose that you are creating your own website using eCommerce website builder tools like MoreCustomersApp. These tools create Facebook or Instagram pages with the relevant hashtag for your business. It is additional benefits for your business. You should know the features of MoreCustomersApp.
2. Use Instagram ads to extend the reach of your posts –
Do you use Instagram for business?
Interested in running ads?
We all know that Instagram is the most used platform for sharing creative visual content, but Instagram is also an effective way for a business to increase visibility and connect with customer and prospects.
Instagram launched an advertisement for businesses some time back. You need a Facebook account to create an Instagram ad. Ads can only be created using Facebook ad creation or Power Editor.
There are four Types of ads you can create –
- Photo Ads
- Video Ads
- Carousel Ads
- Stories Ads
3. Use hashtags and mentions to increase post exposure –
Hashtags are effective on Instagram. Using hashtags you can connect with users, you may never otherwise have met. Also, you can reach an untapped portion of your audience if they search for content with hashtags. Adding hashtags increases your post exposure and helps you increase engagement. Also, you can encourage your followers to post content about your brand with the hashtag.
Like and comment on other people post, engage you with the greater community. Which helps you to increase your followers. Similar to other social media account, Instagram makes it easy to tag other users in your posts.
If you are making an effort to start a conversation with other users, it helps you to increase the exposure of your brand. Also, users love when the brands they follow are trying to interact with them. So utilize this opportunity to build better relationships with your followers but use this feature carefully to avoid the accusation of spamming.
4. Go Live –
Instagram has an innovative feature of go live. As it found that 80 % of users would rather watch live videos instead of reading a blog. This feature is quite useful for business.
Instagram Live doesn’t just allow you to create a broadcast, but it also gave the opportunity to interact with audiences in real time. For instance, it allows users to interact or ask any questions via comments. Hosts can invite users and friends to join them in the live video.
There are endless possibilities with your live streams. You can showcase your new collection, make an announcement, hosting a Q&A session with a fan or other influencers within your industry and your audience.
Also, you can use this feature innovatively by collaborating your brand with others because it helps you expose your brand to a new audience, increase your followers.
5. Use Instagram Stories –
Your story is a great place to update your users with daily updates. Your story will disappear in 24 hours. You can post multiple stories per day as it won’t flood the timeline of your followers. But that doesn’t mean you should go overboard and post unlimited and irrelevant photos.
Or else users won’t bother to see your story. Which led to the disengagement of the user.
You can also use this feature to offer discounts, run contests.
Similarly to Instagram live, you can use your Instagram story to collaborate with other brands for a takeover. You can post about your content on their profile.
6.Partner with social influencers –
You don’t need to be the only person for promoting your brand on Instagram. You should make an alliance with social influencers to share your product because they have high engagement rates and great relationships with their followers. As people will go on social media to check the latest trend before buying anything. Also, working with micro-influencers is much more cost-effective compared to working with a celebrity to promote your brand.
Your brand needs to be active on Instagram.
Always try to increase your followers.
Post content on a daily basis and Use live video and your Instagram story. Also, Partner with social influencers and use hashtags, caption or mention to expose your brand to an untapped audience. Hence these Instagram Marketing strategies will help you to elevate your Instagram presence and get revenue as a result.
Read one more article on Guide to Instagram Hashtags – How to Reach Your Target Audience which will help you in the marketing of your e-commerce online store.