Fashion was one of the most affected industries that you can see during this crisis. Many Fashion Shops shut down or delayed any new purchase. As people are staying at home, there is less need for better clothes. People are not shopping as they don’t have to wear fancy clothes. All the meetings are done online. Therefore, they don’t even have to go to work and wear it.
This is the reason why the fashion industry was just creating a better strategy. They noticed that people are not more interested in wearing bright colors instead of wearing light ones. The hunger to be connected with other people has increased.
Therefore, the fashion shops will be more focusing on bright colors rather than light ones. This will bring many new designs in the industry that you can use. The pandemic will surely change the taste of many people when it comes to fashion.
Now, with 2020 in the rearview mirror, these brands are now focused on adjusting to the shifting consumer preferences they’ve seen in the past few months — which have changed drastically as vaccinations ramp up. Over the past couple of months, executives at larger retail companies have said on earnings calls that sales of dresses, denim, and sandals have started to pick up.
Many brands have closed down their physical stores at many branches and have rather took up the Online Store option. Physical stores have many overheads compared to Online ones. Seeing the present scenario eCommerce seems to be a win-win situation for both consumer and seller. Customers are more open to online shopping and they want to liberate themselves with bright color clothing to lift up their spirit post covid. Not only dresses consumers have also shown interest in many bright color handbags, shoes, and other accessories. The fashion industry should learn from the present buying pattern of their customers and accordingly stock their goods.
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