The e-commerce market is getting competitive. You will need a unique strategy to find and create a loyal customer base.
For any e-commerce business, driving website traffic and making more sales are the most important success factors, and yet they are the most challenging one.
Social media is playing a crucial role in the evolution of online shopping. It provides a platform for expanding your business worldwide without making much effort. Every person spends a minimum of 2 hours on social media like scrolling feed of Facebook, checking the latest trend on Pinterest or Instagram, see latest news and troll on twitter etc.
An online business without effective social media marketing is as dead as an engine without fuel. Social media is a key element to a successful e-commerce marketing strategy.
Before you post anything, it helps to have a big picture view of your goals and revenue from your social media efforts and an effective strategy to achieve those outcomes.
Social media marketing can serve you for different functions for your business like drive website traffic and generate sales, brand awareness, audience engagement, connecting with customers and expand customer database, providing support, and so much more.
1. Relationship Management –
This sound old fashioned but the way of doing business in the past era was totally based on the relationship with the customer. In this changing world of business now you can connect with more customers including your existing customer without having any geographical limit with the help of a social media platform. You can communicate with your follower in some of your free time. And showcase your brand personality, while simultaneously you can learn a thing about what potential consumers like and dislike about your brand.
2. Promote with a Purpose & smart targeting –
Everyone loves scrolling through the social media and see their loved once post but when you are interrupted by ads that you could not care about – oh, you hate it when this thing happen? Right?
Instead of creating an ad with a broad and random audience. You should utilize your customer data to create ads which are targeting the audience. Also, you can put the schemes for social media customers. It will help in increasing your sales.
3. Using Influencers –
Influence marketing is a new strategy of marketing in this present era. It is a newer and innovative term for the old-fashioned word of mouth marketing. The buying process of the customer has changed. Before buying a product customers try to search for information about and alternatives to the products over social media. Influencers put the information about product that should be in sync with what your business stands for.
For example, a famous cosmetic brand ran an influencer campaign. Beauty and fashion are two areas where people focus more on reviews and opinions of influencers. The brand engaged with beauty bloggers, who promoted their products on their blog and through videos to convince the customers to buy their product.
Social media strategy isn’t a one-off task. Social media is an iterative process that changes and grows with your business. It is important to keep creating, testing, measuring, and adapting strategy to create the most authentic and effective communication with your customers and audience. Every brand is different, so it’s up to you. Decide which marketing strategy is going to be the most beneficial for your business.