Do you want to make money? Right ? It’s simple; you can sell your products and service to customers with a higher margin.
Attracting new customers is not an easy task. No matter how good your products are, you will not make money unless your customers are willing to buy it.
However, many startups face a hard time or fail, not because customers don’t want to buy their products, but because customers don’t even know that their products even exist in the market.
For many startups, marketing and advertising is a huge problem. However, there are certainly new and innovative strategies that helps you to market and advertise your product and stand out your business from the rest in the market.
Here are six effective ways you can use to attract new customers.
1. Social networks –
Social media is an effective platform for businesses to communicate with the audience, mainly because the ratio of users on social media is continuously increasing with passing years.
As a marketing strategy, what you need to first understand is, where are your potential customers are: Facebook, Instagram, LinkedIn, Twitter or Snapchat?
For effective social media strategies, You’re likely to have to conduct marketing strategies on more than one social media platform. Also, consider that only push yourself where your audiences are available. Because it’s a waste of money and time if you don’t get any outcome from your marketing.
And remember: Social media is not only for advertising, but you also need to provide content that adds value to your users. So don’t advertise your brand 24*7.
2. Sponsored links –
Sponsored links are advertisement linked on other pages, usually appear in the search results for relevant search queries, for which you pay to be promoted.
The purpose of these links is to gain your brand exposure and attract potential customers to your website. For example, if a user searching for topics similar to yours and they don’t know about your product then, they can find you on other blogs, social media, and websites etc.
3. Promotions –
Creating promotions that attract new customers to your page and encourage your existing and new customers to buy more.
Have you seen certain Instagram profiles, in which your followers tag others with the “@” in the comments, who still don’t know about your brand. This is a marketing strategy used to gain more followers.
There are many other options for promotions, For example, when your customers are buying a product from your online store, you can do up-sell, down-sell or cross-sell and encourage a user to purchase more product.
4. Offer discounts and deals –
Offering Discounts and deals to Customers is a creative and low-cost way to attract more customers to your business.
Customers see discounts as a huge opportunity to save money. In fact, discounts and deals usually encourage customers to buy more products than they initially planned. They take this opportunity as a benefit because the same products may not be cheap next day.
It is a good way to expose your brand. You can also reach to thousands of potential customers through the great deals, you offer on the website and social media.
5. Use live chat to attract more customers –
Customer service plays crucial role in your business. Specially if you are running your business based in the service then it acts as a backbone of your business. As the report shows that customers are willing to pay more for superior customer service.
As we know that “word of mouth” gave more impact to your brand. If you gave your customers a pleasant experience, they recommend your brand to their friend and family and helps you to increase sales.
In this digital world, live chat has become a crucial and integral part of your business. It is the best communication platform to attract more customers where users can interact with a customers service representative and ask them a question or get help immediately. Also, it’s not only just satisfy customers but it improves customer retention.
6. Your Store visibility on Search Engine
There’s no use in having a blog with lots of interesting content if your posts are not accessed.
You have a blog with lots of interesting information for your audience, But it’s a waste of time if you don’t have any visitors.
Search engines are main traffic source for any online store. That why you need to apply SEO techniques to your posts to increase your website rank on search engine rank page. In Today’s world customers check reviews and product details before buying anything. That’s why you should make some effort into your site to make it search engine friendly.